Posts Tagged: Latin America


9
Sep 10

Carrie Underwood Announced As Olay Brand Ambassador For North America

Anne Lu – AHN Entertainment Contributor

Cincinnati, OH, United States (AHN) – Country music star Carrie Underwood has been named as the first-ever North American celebrity ambassador for the facial skin care brand Olay. The Grammy winner will be fronting campaigns and will represent a line of products for the brand.

Underwood will work with the brand to launch their “Challenge What’s Possible” campaign, which is scheduled to debut later this year.

The brand is also a sponsor of the singer’s “Play On Tour” shows this fall.

She said, “I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years. As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin.”

“I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved.”

“Olay’s inspiring campaign echoes my beliefs.”

Underwood joins well-known Olay brand ambassadors around the world, which include Maggie Cheung in Greater China, singer/actress Lucero in Latin America, and Thandie Newton in the U.K.

Article © AHN – All Rights Reserved

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31
Jul 10

Diversity is the Key Element of Latin Music

Think of rhythm and diversity in music and you have to turn to Latin music. Musical styles of all Latin American countries are collectively called Latin music. Prevailing languages in Latin America are derived from Latin language. Spanish, Portuguese and French are the common languages of Latin America. Hence, Latin music lyrics can be written in Spanish, Portuguese, Latin and other Romanic Languages.

That is why diversity is the main characteristic of Latin music. Energetic rhythms of Central America make Latin music more lively and attractive. Shades of Caribbean tune are frequently observed in Latin music. Simple acoustics of the Southern Cone and Andes impart liveliness in this music.

Flavors of Spanish and European musical styles and wild African beats are quite prominent in Latin songs too. Rhythm, diversity, down-to-earth tune and perfect use of instruments have established Latin music at an esteemed position. And that is the reason millions of people are fond of Latin music; even those who do not understand Latin, Spanish or other Romanic languages listen to Latin music to enjoy the tune and rhythm.

Latin rhythm is very evocative and impulsive – it is quite easy to move the audience by the beats of Latin songs. That is the reason Latin and Spanish songs are played as dance numbers while partying. People love to toe to the beats of Latin music always. A lot of Latin music videos are released every year; it proves that dance is an invariable part of music in Latin America.

Latin rock is a significant part of Latin music. Latin rock is basically a blend of rock and Latin American instruments. The Caribbean and African rhythms make Latin rock jolly and jovial. Latin rock has a huge teen audience not only in Latin America, Mexico and Europe but all over the world. Music magazines, music TV channels and radio stations play Latin rock and publish music charts regularly to keep track of latest releases.

Latin rock is known for connecting various cultural and linguistic groups. Hence, diversity, the main feature of Latin music, is clearly observed in Latin rock too.

Carlos Santana is said to be the creator of Latin rock. He used rock guitar with classis Latin songs in 1960s and gradually Latin rock started getting shape. The style underwent a revival in late twentieth and early twenty first century by the path breaking styles of musicians like Jaguares, Aterciopelados and others.

All forms of Latin music including classical songs, jazz, rock and pop are popular in Latin America and have been widely spread to the outer world as well. Visit online music stores and music magazine websites to learn more about Latin music.

Steve is an online researcher and writer. He has authored many articles on music, art and culture, language and entertainment. For more information on muisca latina videos, he recommends you to visit: www.billboardenespanol.com.