vadj.com

Is your website set up to help you pitch your songs or even sell your songs? Sure you probably have the songs listed with the CD cover photo. And, you might even have those songs set up for streaming audio so anyone can get a sample or even the whole song. So how’s that working for you? Is it selling those songs? Many of my songwriting clients have a wealth of songs ready for other artists to record or publishers and producers to use in a project; but the songs are just not set up so they can access them quickly.

I’d like to share 4 steps to help you pitch your songs more effectively and get your songs licensed more efficiently.

Step 1. Gather your songs from all those that are now recorded and available for purchase on CD or purchase by download, and organize them according to category. For instance: Love songs, ballads, songs of loss, uplifting songs, travel songs, work songs, songs for weddings or special occasions, patriotic songs, holiday songs, songs of triumph and victory, spiritual songs, etc.

Step 2. Now further organize those again into categories for tempo such as hard driving, upbeat, slow, medium, quiet and mellow. Add further information like, predominant instrumentation on each song such as soft strings, electric guitar, heavy drums, horns, piano, etc. I think you get the idea.

Step 3. Create a new page on your site with a new link button on the navigation bar. Give it a title compatible with your site and marketing style, but one that specifically invites and calls out to those who might be searching for songs. Some possible titles might be, Songs for Your Project, Songs by Category, Songs for Pitching, Your Project-My Song, Publisher’s Paradise, Producer’s Paradise or Record These Songs, etc.

Step 4. Design your web page with the various categories of songs, with links to streaming audio for immediate listening, (don’t make them wait for the download), a link to the lyrics for reading while listening and a link to your licensing policy, publishing and performing rights information and contact information to the appropriate person who would be making any deals on your behalf or directly to you.

Now your website is making it easy for those looking for songs to record, or for a project needing songs. They know that you have them available on your site. If they are looking for a specific type of song, they can find it quickly without having to listen through all of your material. You have helped them zoom in on a potential song just right for their project. They can easily determine the category, the tempo, read the words, get all the necessary deal-making information they need to use your song.

Put your website to work for you as your song-pitcher 24/7. Now, I invite you to learn more about this and other topics important to your career development and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you’ll get another valuable strategy and technique that you can put to use immediately. You’ll find helpful books, career development seminars and information on booking tours, the music business and performing arts. It’s all waiting for you at http://www.performingbiz.com