Advice


1
Dec 10

Setting the Mood with Techno

Photo Sharing and Video Hosting at PhotobucketTechno music reflects our effort to live in harmony with the technology and nature. Techno music still requires plenty of human intervention to create and perform the machines are simply the equipment that enables it. Techno music with unfriendly ET, “From deeper in your mind, there are things even more unpleasant. Techno music with carbon-based unit asking, “How far can they control my mind. Techno Music at first became popular in Detroit. Techno Music sets the mood of the dance floor.

Electro

Electronic music spans across a large variety of styles, domains and media types. A snapshot of a certain vision of electronic techno music, terribly ambitious, yet perfectly accomplished and mastered. Elektrocast is an electronic music pod cast based in Berlin the city of Electronic music.

Nobody composes electronic music that has the beauty and emotion of the music of Vangelis. That relatively little academic attention has been devoted to electronic dance music is somewhat surprising, considering Techno’s popularity, creative dynamism, and relevance to and reflection of the processes of cultural formation and mediation in information-age capitalist society. It is also distinguished by being primarily, and in most cases entirely, created by electronic means.

During an innovative period concomitant with the development of disco-influenced and vocal-laden House music in Chicago, musicians in Detroit developed a style of music based on more or less equal parts of European synth pop or “EuroDisco” like Kraftwerk and Tangerine Dream, and domestic music such as Parliament/Funkadelic, Continue reading →


30
Nov 10

Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &

“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is located.

FIVE VOLUMES OF DATA.

The Music Business Registry (http://www.musicregistry.com) publishes five directories: the “A&R Registry,” the “Music Publisher Registry,” the “Music Business Attorney Registry” the “Film and Television Music Guide,” and the “Record Producer and Recording Engineer Directory.” For many in the business, these are indispensable reference works.

“The directories give everyone vital, accurate and the most up-to-date information they need to contact the entire A&R, music publishing, legal and film/TV music communities,” Esra states. From comparing notes with dozens of professionals in all of these areas of expertise, I can tell you that no one disputes his claim.

More than one music industry executive has told me that the Music Business Registry publications are worth their weight in platinum. Tess Taylor, president of NARIP (National Association of Record Industry Professionals), says “I couldn’t get through one day without the directories from the Music Business Registry. These publications are the finest in the business.”

Each directory tells you how to reach industry professionals by regular mail, e-mail, direct dial telephone and fax. The books provide each person’s exact title, street address, the name of their assistant and the styles of music in which each executive specializes. Web sites are also included.

UPDATES? YOU WANT UPDATES?

The world of the A&R executive is exciting but ever-changing. Which is to say, there’s a lot of turnover in this part of the industry. So much turnover, in fact, that the A&R Registry is completely updated and reprinted every eight weeks, whereas the publisher volume is biannual and the other books come out yearly.

NEED A PRODUCER? HERE ARE 1,700 OF THEM!

Created in partnership with RPM Direct, the “Record Producer & Recording Engineer Directory” presents 1,700 of today’s leading Record Producers, Recording Engineers & Remixers throughout the US, Canada and Europe in every genre of music. Included in the book are:

(1) Complete contact information for every Producer, Remixer & Recording Engineer along with a list of their credits.

(2) Producer/Engineer/Remixer Management Companies including a complete
staff listing as well as full client rosters.

(3) A Complete Index to easily locate any producer.

(4) Several Interviews and articles with today’s leading Producers & Engineers.

No wonder you can find the Music Business Registry’s publications in the offices of top record company executives, music publishers, artist managers, agents, music attorneys, recording artists, studios and other music business professionals everywhere from Los Angeles to London, New York to Nashville, Chicago to Copenhagen, Toronto to Tokyo, Stockholm to Sydney and Minneapolis to Munich.

YOUR SEARCH BEGINS HERE.

The Music Business Registry is located at 7510 Sunset Blvd #1041, Los Angeles, CA 90046-3400. Phone: 800-377-7411 or 818-995-7458. Fax: 800-228-9411 or 818-995-7459. E-mail: ritch@musicregistry.com.

Author: Scott G
Article Source: EzineArticles.com
Provided by: Smart cooker


28
Nov 10

Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &

“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is located.

FIVE VOLUMES OF DATA.

The Music Business Registry (http://www.musicregistry.com) publishes five directories: the “A&R Registry,” the “Music Publisher Registry,” the “Music Business Attorney Registry” the “Film and Television Music Guide,” and the “Record Producer and Recording Engineer Directory.” For many in the business, these are indispensable reference works.

“The directories give everyone vital, accurate and the most up-to-date information they need to contact the entire A&R, music publishing, legal and film/TV music communities,” Esra states. From comparing notes with dozens of professionals in all of these areas of expertise, I can tell you that no one disputes his claim.

More than one music industry executive has told me that the Music Business Registry publications are worth their weight in platinum. Tess Taylor, president of NARIP (National Association of Record Industry Professionals), says “I couldn’t get through one day without the directories from the Music Business Registry. These publications are the finest in the business.”

Each directory tells you how to reach industry professionals by regular mail, e-mail, direct dial telephone and fax. The books provide each person’s exact title, street address, the name of their assistant and the styles of music in which each executive specializes. Web sites are also included.

UPDATES? YOU WANT UPDATES?

The world of the A&R executive is exciting but ever-changing. Which is to say, there’s a lot of turnover in this part of the industry. So much turnover, in fact, that the A&R Registry is completely updated and reprinted every eight weeks, whereas the publisher volume is biannual and the other books come out yearly.

NEED A PRODUCER? HERE ARE 1,700 OF THEM!

Created in partnership with RPM Direct, the “Record Producer & Recording Engineer Directory” presents 1,700 of today’s leading Record Producers, Recording Engineers & Remixers throughout the US, Canada and Europe in every genre of music. Included in the book are:

(1) Complete contact information for every Producer, Remixer & Recording Engineer along with a list of their credits.

(2) Producer/Engineer/Remixer Management Companies including a complete
staff listing as well as full client rosters.

(3) A Complete Index to easily locate any producer.

(4) Several Interviews and articles with today’s leading Producers & Engineers.

No wonder you can find the Music Business Registry’s publications in the offices of top record company executives, music publishers, artist managers, agents, music attorneys, recording artists, studios and other music business professionals everywhere from Los Angeles to London, New York to Nashville, Chicago to Copenhagen, Toronto to Tokyo, Stockholm to Sydney and Minneapolis to Munich.

YOUR SEARCH BEGINS HERE.

The Music Business Registry is located at 7510 Sunset Blvd #1041, Los Angeles, CA 90046-3400. Phone: 800-377-7411 or 818-995-7458. Fax: 800-228-9411 or 818-995-7459. E-mail: ritch@musicregistry.com.

Author: Scott G
Article Source: EzineArticles.com
Healing food: natural way to cure cancer


23
Nov 10

How To Become Rich and Famous

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If you want to be rich and famous, you have to focus on your strong points. Don’t dwell on your weaknesses. Choose your strongest asset and build it into a formidable asset.

After finding your heart’s desire, your bliss, dare to dream big; dream the biggest, boldest dreams that you can think of. Decide now that you want to be phenomenal in your particular talent; be the best of the best; be unforgettable. Fame doesn’t just happen. You have to want it!

Now translate your dream into two manageable plans. First, develop your talent. Second, market it. Then continue to reality-test and refine your plans. Create a feedback loop between your inner desires and imaging and the outer world of possibility, working and reshaping your talents and skills. Take action with unbending intent. Put your twofold plan into effect by doing practical things within your reach. Researched and rehearse the talents and skills that you will need to get attention. For example, subscribe to international magazines to keep abreast of your chosen profession.

In line with your goal, set about learning more routines for your talents, especially how others have created their own unique assets. Also study audience response in general. By watching movies, you can learn to see cultural patterns. For example since Americans loved drama and suspense, build the element of surprise into your performance.

After mastering your talents, develop the second pathway to success. Learn how to sell yourself, to broadcast your talents to a captive audience of agents, managers, and production owners around the world.

Throughout your journey, refused to believe in limitations. All famous people have displayed self-confidence, prior to developing their talents and connections. They have put faith before experience. And, they have taken risks, investing time, money, and energy into their projects. Continue reading →


17
Nov 10

Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &

“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is located.

FIVE VOLUMES OF DATA.

The Music Business Registry (http://www.musicregistry.com) publishes five directories: the “A&R Registry,” the “Music Publisher Registry,” the “Music Business Attorney Registry” the “Film and Television Music Guide,” and the “Record Producer and Recording Engineer Directory.” For many in the business, these are indispensable reference works.

“The directories give everyone vital, accurate and the most up-to-date information they need to contact the entire A&R, music publishing, legal and film/TV music communities,” Esra states. From comparing notes with dozens of professionals in all of these areas of expertise, I can tell you that no one disputes his claim.

More than one music industry executive has told me that the Music Business Registry publications are worth their weight in platinum. Tess Taylor, president of NARIP (National Association of Record Industry Professionals), says “I couldn’t get through one day without the directories from the Music Business Registry. These publications are the finest in the business.”

Each directory tells you how to reach industry professionals by regular mail, e-mail, direct dial telephone and fax. The books provide each person’s exact title, street address, the name of their assistant and the styles of music in which each executive specializes. Web sites are also included.

UPDATES? YOU WANT UPDATES?

The world of the A&R executive is exciting but ever-changing. Which is to say, there’s a lot of turnover in this part of the industry. So much turnover, in fact, that the A&R Registry is completely updated and reprinted every eight weeks, whereas the publisher volume is biannual and the other books come out yearly.

NEED A PRODUCER? HERE ARE 1,700 OF THEM!

Created in partnership with RPM Direct, the “Record Producer & Recording Engineer Directory” presents 1,700 of today’s leading Record Producers, Recording Engineers & Remixers throughout the US, Canada and Europe in every genre of music. Included in the book are:

(1) Complete contact information for every Producer, Remixer & Recording Engineer along with a list of their credits.

(2) Producer/Engineer/Remixer Management Companies including a complete
staff listing as well as full client rosters.

(3) A Complete Index to easily locate any producer.

(4) Several Interviews and articles with today’s leading Producers & Engineers.

No wonder you can find the Music Business Registry’s publications in the offices of top record company executives, music publishers, artist managers, agents, music attorneys, recording artists, studios and other music business professionals everywhere from Los Angeles to London, New York to Nashville, Chicago to Copenhagen, Toronto to Tokyo, Stockholm to Sydney and Minneapolis to Munich.

YOUR SEARCH BEGINS HERE.

The Music Business Registry is located at 7510 Sunset Blvd #1041, Los Angeles, CA 90046-3400. Phone: 800-377-7411 or 818-995-7458. Fax: 800-228-9411 or 818-995-7459. E-mail: ritch@musicregistry.com.

Author: Scott G
Article Source: EzineArticles.com
Import duty tariff


16
Nov 10

A Music Business Plan is Indeed in Need!

So you’ve got the guys or gals together and you’re starting the next best music thing since the The Beatles. You’re guitarist is slamming riffs down like Fat Albert at an all you can eat breakfast buffet, your bass player is shaking your mom’s windows to the core, your drummer is ripping out Neil Peart drumrolls and your vocalist can break glass with her pipes. What’s next? How do you go about getting out of your mom’s basement or garage and into the real world of fame and fortune that’s been waiting for you…

The reality is that for many of you the road to good paying gigs and a handful of fans won’t come easy and it won’t be quick.

You’re going to have to put some work into this music business thing and shed some blood sweat and tears to make it happen. But hey, you’re ready for that aren’t you? I mean that’s why you’ve spent all these years practicing your scales and drum solos for hours on end, right?

Good. I’m glad to see that you’re feet are on the ground and that you’re not sending your band out into the world with some pie in the sky idea that this music business gig is going to be a breeze… That you’re going to play your tracks out in the streets and be discovered overnight. That’s not you right? Because if it is… this is probably not the right article for you.

Where Do You Begin?

You know that to make it in the music business you’ll need to be a business savvy marketing machine and take the time to learn the ins and outs of marketing your product (yes your music is a product). Expose it to the masses!

Of course you’re so ahead of the game that you also know that the masses we speak of are way too big a target for you and your music. In fact… you’re so ahead of the game that you know that you’ve got to start right in your own home town. Right? Excellent!

Now, before you start breaking down walls in your mom’s house to set up the band’s office, you’ve got to sit down with all members of your band and really evaluate what it is you all want to achieve.

Are expectations totally in line with the band as a whole? If they aren’t, it’s best to find this out before you go out and make yourselves known. There’s nothing worse than beginning a marketing and exposure campaign only to find out that your bass player isn’t really into it. Come to an understanding of exactly where it is you all expect to be in this music business within the next 2 to 3 years and get off your trombones and start the process of making it happen.

Remember, all successful endeavours start with a plan. Yeah sure Duss! You say we need a plan but how do I go about making one? Good question.

You Need A Music Business Plan My Friend

Your music business plan can be as simple or as complicated as you want it to be. In general, the best music business plans are ones that are well researched and have been thought through and through before implementation. So doing your homework is a must. Absolutely necessary.

Once you’ve made it this far and you’ve determined what your bands’ ultimate goals are, it’s time to go through the process of researching what’s needed to begin to make them happen. Take it one step at a time and complete each goal one by one like walking on stepping stones to cross the stream. Perform each task you’ve planned to complete in order and you’ll slowly find that your building blocks (remember how fun Lego was when you were a kid?) will naturally take you to the completion of your ultimate goal. Music business success!

Now I realize that some of the musicians in the world really have no head for the music business and if this is you, you’ve got to get your head out of the ground. There’s no room for ostrich style musicians here in the world of independent music. They really do get left in the dust. You NEED to do everything to you can to market your music to your fans. Believe me they want to be sold to. They already love your shows and your music so why not learn a little bit about how to properly get it in their hands. You just might make a little money to be able to do it again and again and… well you get the point.

If you’re a musician and you’re not doing everything you can to learn more about your business believe me your neighbor is and his band is the one getting the gigs that you can’t or worse yet, don’t even try to get. You don’t want to be left behind so hop to it. No time for excuses…

This Is The Real World

I’ve really got to tell it like it is my music friends. The music industry is a tough business and if you don’t have the drive and the determination to learn, learn and learn some more about how to run your band like a business… you can bet your bottom dollar that the ever elusive mountain of success will keep rising and rising as it moves ever so slowly away from you and your lazy self. Yes. Lazy!

You’re here in Barrie, Ontario. One of the best places north of the big smoke to be involved in music and believe me this is not a take me by the hand and fill my eyes with lights and glam music business talk I’m offering you my friend.

I’m here to provide you with the real. The music business is hard. Really, really hard and only those with backbones of steel and the determination of a bull will find success. Even with all that there’s no real guarantee you’ll achieve all of your goals. The good news is that you CAN find SOME amount of success. You just need to start with a plan.

Author: Duss Rodgers
Article Source: EzineArticles.com
Provided by: Guest blogger


14
Nov 10

Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &

“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is located.

FIVE VOLUMES OF DATA.

The Music Business Registry (http://www.musicregistry.com) publishes five directories: the “A&R Registry,” the “Music Publisher Registry,” the “Music Business Attorney Registry” the “Film and Television Music Guide,” and the “Record Producer and Recording Engineer Directory.” For many in the business, these are indispensable reference works.

“The directories give everyone vital, accurate and the most up-to-date information they need to contact the entire A&R, music publishing, legal and film/TV music communities,” Esra states. From comparing notes with dozens of professionals in all of these areas of expertise, I can tell you that no one disputes his claim.

More than one music industry executive has told me that the Music Business Registry publications are worth their weight in platinum. Tess Taylor, president of NARIP (National Association of Record Industry Professionals), says “I couldn’t get through one day without the directories from the Music Business Registry. These publications are the finest in the business.”

Each directory tells you how to reach industry professionals by regular mail, e-mail, direct dial telephone and fax. The books provide each person’s exact title, street address, the name of their assistant and the styles of music in which each executive specializes. Web sites are also included.

UPDATES? YOU WANT UPDATES?

The world of the A&R executive is exciting but ever-changing. Which is to say, there’s a lot of turnover in this part of the industry. So much turnover, in fact, that the A&R Registry is completely updated and reprinted every eight weeks, whereas the publisher volume is biannual and the other books come out yearly.

NEED A PRODUCER? HERE ARE 1,700 OF THEM!

Created in partnership with RPM Direct, the “Record Producer & Recording Engineer Directory” presents 1,700 of today’s leading Record Producers, Recording Engineers & Remixers throughout the US, Canada and Europe in every genre of music. Included in the book are:

(1) Complete contact information for every Producer, Remixer & Recording Engineer along with a list of their credits.

(2) Producer/Engineer/Remixer Management Companies including a complete
staff listing as well as full client rosters.

(3) A Complete Index to easily locate any producer.

(4) Several Interviews and articles with today’s leading Producers & Engineers.

No wonder you can find the Music Business Registry’s publications in the offices of top record company executives, music publishers, artist managers, agents, music attorneys, recording artists, studios and other music business professionals everywhere from Los Angeles to London, New York to Nashville, Chicago to Copenhagen, Toronto to Tokyo, Stockholm to Sydney and Minneapolis to Munich.

YOUR SEARCH BEGINS HERE.

The Music Business Registry is located at 7510 Sunset Blvd #1041, Los Angeles, CA 90046-3400. Phone: 800-377-7411 or 818-995-7458. Fax: 800-228-9411 or 818-995-7459. E-mail: ritch@musicregistry.com.

Author: Scott G
Article Source: EzineArticles.com
Excise Tax


12
Nov 10

Basic Types of Music Business Contracts

There are many types of contracts used in the music industry. Some are very detailed and specific to any number of services that may be provided. It is a good idea to have an understanding of the basic types of music contracts that you are most likely to see if you are (or intend to become) a music professional.

However, it is first important to understand the basic forms of rights and compensation. Songwriters, publishers, and performing artists are compensated in a variety of ways. In the United States, there are specific rights in direct accordance with Copyright Law as well as rights associated with specific usages. Contracts are used to firmly establish rights and compensation in all cases.

First, Copyright Law provides for songwriter compensation and publishing compensation. The Law guarantees the payment of those folks holding the rights for a specific work. While these amounts have a set rate, they are generally split 50/50 between songwriting and publishing rights. Of course, songwriters, publishers, and record companies will negotiate for portions of these guaranteed payments and the provisions are generally outlined in a contract. This portion of the compensation is usually monitored and distributed for registered works through the professional rights organizations such as ASCAP.

These days, there are many more options available for an artist. The more traditional option is to sign with a record label that will take care of the distribution and marketing. For someone signing with a record label, there is additional compensation for performing a song. This is usually paid to the performer by the record company in accordance with a separate contract. This contract may or may not additionally address the above rights which are guaranteed by law. For example, payment from the record company may also be direct to an artist which does not necessarily involve the rights described herein.

Advances are a form of payment that a record company may offer to an artist, but it usually operates like a loan from the bank. That is, until sales reach a specified point, a specified portion of income received by the record company and expenses accrued on behalf of the artist are maintained in the artist’s account. In this case, the advance is already in the account as a form of “debt” to the record company. It is possible for an artist to actually “owe” money to the record company long after release if sales are weak and the terms are not favorable. Cross collateralization is a term that refers to using the funds from an additional, separate work to “pay off” the “debt” from a previous work.

By contrast, the independent artist will hire services or provide their own distribution and marketing. In this case, the profit from the sale of material becomes much less complex in nature but the ability to reach the public becomes very difficult as the traditional infrastructure for gaining exposure remains very much in play. That is, relationships that exist between record companies and the mass media outlets are very strong. Nonetheless, there are increasing numbers of independents who are finding markets for their music and the profit margins are much more favorable when an audience is found. The proceeds from the sale of digital downloads and tangible media are then collected and apportioned by the artist or someone managing the money for the artist.

There are also Mechanical Rights that are collected and paid for each public play or in most cases, compensated with blanket fees. These rights are monitored and collected in a similar fashion as the above described songwriting and publishing rights. The Harry Fox Agency is one of many companies that monitor the usage of songs as a service to an artist. Some publishers also perform this service on behalf of the artists they represent as it is also in their interest to make sure the publishing component of the fees are paid. Continue reading →


9
Nov 10

Music Business Degree – The Qualification You Require to Turn Into a Pro in the Music Industry

In order to start and develop your career in music industry, you need to benefit from a relevant qualification – the music business degree. This area of interest seems to magnetize the young generation motivated to accomplish their professional ambitions in music industry.

As a result of an intensive marketing, many students are motivated get trained in this market since they are more than sure that performing a job in music industry, they will experience both fame and financial achievement. You might be one of them, do not let yourself overwhelmed, a music business degree is not the magic formula for such accomplishments, it only opens you the pathway. It is up to you if you are eager to make use of your music business degree for greater accomplishments.

If you strive to develop your career in music industry, verify first what education (more precisely what kind of music business degree) is required to get qualified on the labour field. Any record or production company has established some essential criteria to select the candidates for a vacant position in their company. The main factor is a certification in this market.An accredited music business degree will assist you own more chances to be employed.

Check which music business colleges can help you, select the training procedures that best suit your goals and demands, however keep in mind the eligibility standards. Taking this into account, initiate your career.

multiple choices

Music industry is an exceptionally money making segment. Here business cannot arrive at its own limits, that is why a lot of different careers may be developed in this field.As soon as you have earned a music business degree, you get specialized in certain segments of the entire music industry.You are free to choose between training, music production, promotion or tour management. As long as this industry is on a rising path, you may constantly find unmeasured professional chances.

professional training programs

After a lot of years of experience in this domain, you are certified to say that music vision in music business is everything you need, this being opposed to beginners’ consideration. Colleges and universities will certainly support you get rid of this conception from your beliefs and this will help you earn success.Becoming acquainted with the information and considerable patterns in music industry are given accreditation and relevancy by a music business degree.

expanded alternatives for certification

Colleges are guided by students’ education options, this being highlighted by your options to choose from an associate ‘s or a bachelor ‘s degree in music industry.You could decide on the long or short term substitute that meets your demands. Since college, students have the chance to intensively learn a certain section in music industry, even though they attend classes of each sub domain in music industry.

A music business degree involves special business skills that will be later diversified and an endless passion for music is also needed.You certainly ought to get involved in all kinds of activities, you will also get exposed to numerous matters.All you have to perform is to stay positive, and keep in mind one rule – you have to be a step forward to really experience achievement in music. So, follow your own intuition, it really makes the difference.

Author: Alexandra Burlacu
Article Source: EzineArticles.com
Import duty tariff


7
Nov 10

The New Music Business

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People like to talk about how the music industry as a whole is in the tank. Truth is, the current situation is no radical departure from historical precedent; in fact it’s cyclical that our industry has its ups and downs. There are old and new reasons for it’s pitiful status and in my humble opinion, it sorta serves itself right to suffer.

The painful decline, decay and deformed artist/label relationship has been ongoing for decades and is now beyond antiquated – it’s borderline criminal. The typical ‘old model’ record deal consists of the label owning basically 90% of the worldwide rights and demands that the artist be perfectly happy with a thin slice of 10% – and that’s with the label doing the accounting – which I have always found to be more creative than the most of the music.In other areas of the arts there is a fair system in place to value the creative source and provide incentive on the distribution/promotional side as well. For instance, the visual arts, it’s a 50/50 model (give or take) – half to the artist and half to the dealer. Call me simple, I understand that split! Art and commerce in harmony…it can happen.

The current slump in the music industry is often blamed on illegal downloads and the free peer-to-peer Internet access to copyrighted materials. I respectfully disagree with that presumption. There is absolutely no data to back up this huff, in fact more new artists have been discovered through these sources because they are able to reach listeners and build fan bases on their own. New careers are taking flight by virtue of the simple fact that the music is being heard. Where else can you find new music? Continue reading →