May, 2008

Advice / Equipment / Industry Trends — Comments Off
31
May 08

The Secret To A Successful Record Label

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The reason most businesses fail isn’t because business is risky. It’s because many business people do risky and stupid things. Business isn’t that risky folks. Let me say that again. Business isn’t that risky. Of course, that phrase should always go along with fine print that says, “…if you plan well.” And that’s a big if that most people who go into business ignore at their peril. And a record label is a business. Now, many people I’ve met who are involved with a record label in some way haven’t fully realized that a record label is a business and they wonder why they aren’t making it.

Doesn’t it seem like everyone today has their own record label? Record labels today litter the landscape like cat turds in a kitty box. If I got a nickel for every guy who told me he was part of or thinking of becoming part of a record label, I’d be pretty damn rich by now. Thing is, in my experience, usually a record label just consists of a few guys with a loud, crappy MySpace and some recording gear who yearn to be taken seriously, but who are usually doing little more than just screwing around.

And they don’t know it. They think they’re not screwing around. In fact, in their minds, they’re 100% convinced that they should be taken seriously. But in reality, they’re just screwing around. I know that sounds harsh. But the uncomfortable truth is that many people who think they’re running a real record label need to open their eyes and see how badly they’re shooting themselves in the foot through the downright silly and sometimes stupid decisions they make.

A record label is no different from any other business in that regard. When it comes to sound decision making there is one crucial area that usually spells death for most music ventures. It’s the main reason why most record labels either never get off the ground or run out of steam. It’s called leadership.

The way most record labels start out is that a few people will get together because one person sings well, the other produces and the other is good with numbers or knows management or something like that. They realize that if they put their talents together they can create a business that produces and sells music. In the beginning everyone is super excited about all the possibilities and they all think they’re the hottest new thing out and they’re going to take over the world. I actually saw that on one band’s MySpace. They said they’re “Taking over the world,” like the Dark Overlord or something. But then the rubber meets the road. They actually have to take action and do the numerous daily chores that the business requires to succeed. The real world hits them like a fist. Continue reading →

Career / Marketing / Music Business — Comments Off
31
May 08

Music Business Contacts – 4 Follow-Up Tips to Streamline Your Successes

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Music Business Contacts are a musician’s, life’s blood and effective, efficient follow-up can mean getting a record deal, getting reviewed or getting booked.

You’ve made your initial contact, sent your first email, letter, or complete packet. Now the next step is crucial and often the difference between throwing money or time out the door or getting what you want. Follow-up is not fun and often I hear artists say, they made the call or sent the packet so they’re done. What was sent is so often forgotten and three months later they wonder why they haven’t heard back from the person, the label, the media contact or the venue’s booking person.

Here are 4 tips to make your follow-up more streamline.

1. Keep your initial lists to bookers, media or other industry professionals, SHORT. Face it, there is no way you or anyone else can do adequate follow-up on a 400 piece mailing or emailing let alone a 4000 piece mailing or emailing and get the results you are looking for.

If you do your research first, then target 5 -10 prospective venue bookers, media or industry professional to send to, you are able to track that submission and set strategic follow up calls or emails for those few contacts. You’ll feel like you are accomplishing something rather than being overwhelmed by the enormity of the task of trying to follow-up on huge numbers.

2. Create a simple list or chart that you can keep in a visible place where you’ll see it everyday. Unless you have a pop-up program in your calendar that opens first thing and gives you your callback list, having this information buried in your computer, may be less helpful than having something printed out and visible, that hits you when you walk into your office or workspace. On it, indicate the contact name, emails, phone numbers, date sent, what you sent and the date and time you intend to re-contact them.

3. Now if your email client has auto responder capabilities, you might be able to set up an email sequence to send follow-up emails automatically over a period of week or two. But if you are not there yet technically, then schedule your follow up calls based on how you sent your material or information. Continue reading →