Is your website set up to help you pitch your songs or even sell your songs? Sure you probably have the songs listed with the CD cover photo. And, you might even have those songs set up for streaming audio so anyone can get a sample or even the whole song. So how’s that working for you? Is it selling those songs? Many of my songwriting clients have a wealth of songs ready for other artists to record or publishers and producers to use in a project; but the songs are just not set up so they can access them quickly.
I’d like to share 4 steps to help you pitch your songs more effectively and get your songs licensed more efficiently.
Step 1. Gather your songs from all those that are now recorded and available for purchase on CD or purchase by download, and organize them according to category. For instance: Love songs, ballads, songs of loss, uplifting songs, travel songs, work songs, songs for weddings or special occasions, patriotic songs, holiday songs, songs of triumph and victory, spiritual songs, etc.
Step 2. Now further organize those again into categories for tempo such as hard driving, upbeat, slow, medium, quiet and mellow. Add further information like, predominant instrumentation on each song such as soft strings, electric guitar, heavy drums, horns, piano, etc. I think you get the idea.
Step 3. Create a new page on your site with a new link button on the navigation bar. Give it a title compatible with your site and marketing style, but one that specifically invites and calls out to those who might be searching for songs. Some possible titles might be, Songs for Your Project, Songs by Category, Songs for Pitching, Your Project-My Song, Publisher’s Paradise, Producer’s Paradise or Record These Songs, etc.
Step 4. Design your web page with the various categories of songs, with links to streaming audio for immediate listening, (don’t make them wait for the download), a link to the lyrics for reading while listening and a link to your licensing policy, publishing and performing rights information and contact information to the appropriate person who would be making any deals on your behalf or directly to you. Continue Reading »
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